So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work, and overall high quality. more »
Categories: Alumni, Miscellaneous, PR musings 1 Comment
One of the most universal questions of Bob Schieffer’s generation is “Where were you when President Kennedy was shot?” A 26-year-old night police reporter at the Fort Worth Star-Telegram, Schieffer still lived at home with his more »
Categories: PR musings 1 CommentPut yourself in the shoes of an RIT Public Safety Officer early Wednesday morning. You have three separate incidents happening at nearly the same time: 1) A student with mental health issues is despondent and is more »
Categories: Breaking news, Campus life, PR musings 21 Comments
While some of us were stuck in good ol’ Rochester during Spring Break, RIT students enjoyed some R&R all over the world. And they took us with them during the Spring Break Facebook Photo Challenge. Yerbol more »
Categories: Photography No Comments




