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September 10, 2010
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RIT, Dunkin’, Wegmans and the Yankees – the Power of Branding

So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work, and overall high quality. more »

Categories: Alumni, Miscellaneous, PR musings 1 Comment

A 45-minute history lesson from CBS newsman Bob Schieffer

CBS newsman Bob Schieffer chats with Bob Finnerty, RIT chief communications officer, on a flight to Washington, D.C.

One of the most universal questions of Bob Schieffer’s generation is “Where were you when President Kennedy was shot?” A 26-year-old night police reporter at the Fort Worth Star-Telegram, Schieffer still lived at home with his more »

Categories: PR musings 1 Comment

Lessons learned from Virginia Tech

Put yourself in the shoes of an RIT Public Safety Officer early Wednesday morning. You have three separate incidents happening at nearly the same time: 1) A student with mental health issues is despondent and is more »

Categories: Breaking news, Campus life, PR musings 21 Comments

RIT shines in Hawaii, Times Square, Mexico

Winning Spring Break Photo

While some of us were stuck in good ol’ Rochester during Spring Break, RIT students enjoyed some R&R all over the world. And they took us with them during the Spring Break Facebook Photo Challenge. Yerbol more »

Categories: Photography No Comments
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