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September 8, 2010
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RIT, Dunkin’, Wegmans and the Yankees – the Power of Branding

So what makes a good brand? Let’s start close to home with Wegmans. When you think Wegmans, here’s what comes to mind: customer service, fresh food, convenience, a great place to work, and overall high quality. more »

Categories: Alumni, Miscellaneous, PR musings 1 Comment

Redefining study abroad, Formula racing style

All 76 teams from around the world lineup before the opening events of the Formula Student Germany competition. Photo by FSG

While RIT expands its study abroad programs, there are many international experiences RIT students participate in that have little to do with classrooms, but everything to do with learning opportunities. This month, the RIT Formula Racing more »

Categories: RIT worldwide 1 Comment

Men’s soccer to enjoy once-in-a-lifetime opportunity with trip to Spain

This Wednesday, members of the RIT men’s soccer team will head to Spain to train and compete against some of the top collegiate and club teams in the country. Twenty-six players, two coaches and an athletic more »

Categories: Sports 3 Comments

Under the hood at Baja Rochester

RIT Tigers Listen to Judges

I have to admit, I wasn’t crazy about the prospect of dirt and mud, but what can one expect at a Baja off-road event, especially at a place called Hogback Hill? That’s where the 2010 Baja more »

Categories: Events, Photography No Comments
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